There is no doubt that the communication and marketing part of your hotel is a key factor in the management of your hotel establishment. It is not just about being aware of your clients’ opinions on the most famous booking pages or your social networks; it goes further. It is about having your corporate website from which to work on your image and you’re positioning. in equal parts.
Blogs have become an essential tool for many companies. A way to keep followers and competition informed of company news; however, many hotel establishments still do not work on this small but essential detail on their website. You can use Boost 360, which is considered the best website builder to get a website and build an online presence for your hotel.
The trend today and for several years now is to bet on all the options that new technologies offer us. It is an advantage to work on the company’s image and reputation in one’s work.
Here are ten reasons why all hotel businesses should have an online presence:
1. Branding
Having a blog means working on your company’s branding, that is, your brand image. You can help the end customer to have a better perception of your company. A good brand image is a vital part of any business, and when the business is associated with the hotel or tourism industry, customers only trust those who have a good image in the public eye.
2. SEO positioning.
Blogs are also a bet to improve the SEO positioning of your hotel in search engines such as Google, inserting new information of value with keywords. Something essential to get ahead of the competition.
3. News
You can report from your blog the latest news from your hotel. New rates, new services, promotions and always keep your client up to date. You will appreciate it. You can use a free website creator app to give your customers all the details regarding the promotions and news.
4. Corporate information
Imagine that you have signed an agreement with a travel agency, tour operator, or firm that offers service. It is an excellent option to get this information to your followers.
5. Promotion of your hotel
Another option on your blog is to report in detail about what your hotel is like and what they can find in it, including sharing authorized images of customers enjoying your facilities.
6. Promotion of the environment
One of the advantages of including a blog on your hotel website is that you can promote the benefits and virtues of your surroundings of the destination. Advise what to visit, where to eat, what festivals are celebrated during the year, and valuable information that will help your clients choose your hotel.
7. Useful information
You can write articles on how to get there, news related to recent events in the area, the destination, if there is inclement weather, and if there are health services nearby, which will help them feel safer.
8. Improve your image
Having a website, and presence online will give your hotel an up-to-date, modern company image that applies the latest marketing and content trends to offer customers a more comprehensive service.
9. Contests and promotions
Carry out contests and promotions through your blog, which will help you increase visits and the positioning of your hotel’s website. Inform with a post of the conditions and bases. Get ahead of the competition. It may be that your competition does not have a website.
10. Attract traffic
Last but not least, attract traffic to your website. This way, you will get reservations from your site without having to depend on OTAs. You can be solid enough to get your leads and convert them into customers.
