POS (Point of Sale) materials are marketing tools employed at points of sale, useful in promoting products and services. Their main objective is to increase offer visibility, attract customer attention and impact purchasing decisions. This article takes a closer look at the applications of POS materials and their role within a marketing strategy. It also discusses how to effectively use them in practice.
Brand image strengthening
POS materials play a key role in building brand image and brand recognition. The use of consistent colours, logo or slogan on different POS elements makes customers associate a given product or service with a specific company. This reinforces customer loyalty and increases the probability of repeated purchases. In addition, visually alluring POS materials, such as trays from recycling or coin trays can be effective in attracting the attention of customers, particularly those who have had no previous contact with a specific brand, which contributes to increasing the base of potential buyers.
Sales stimulation
One of the primary goals of employing POS materials is stimulating sales through impacting the purchasing decisions of customers. Displays are an embodiment of the above. They present products in a way that is attractive and eye-catching, which may convince customers to take a closer look at the offer. Yet another example are information materials, such as leaflets or posters that provide customers with information on promotions, new releases or benefits associated with purchasing a given product. This makes customers more aware of the offer and more eager to make purchasing decisions, which translates into increased company turnover.
Supporting promotional campaigns
POS materials offered by NOEX, a manufacturer of plastic products, are also indispensable when organizing various promotional campaigns, such as sales, seasonal promotions or new product launches. In addition, POS materials can be used to create special promotional zones in stores, where special-offer products are displayed, which further increases their attractiveness to customers.
Customer education
The last, but equally important, application for POS materials is educating customers in terms of products and services. Knowledge in these areas is crucial to making informed purchasing decisions. That is why it is worth investing in POS materials, which carry relevant information on products, such as their features, benefits or use.
