The market of rigid luxury boxes and packaging has experienced a gradual rise in the recent past primarily due to the emerging need for consumer brands dealing in premium products. High-quality cardboard boxes, clear plastic, and custom-printed brand messages to provide a message of luxury to the consumer and reinforce the value of the products they are about to use. Current market trends and requirements need to be considered by the box makers and wholesalers to increase their shares in this growing market.
Custom Luxury Rigid Boxes
As the level of competition rises, luxury marketers are shifting away from using generic packaging and looking for custom rigid boxes. The rigid construction helps to shield the merchandise during use, and the customizable printed designs give brands a chance to incorporate the unboxing experience as a marketing tactic. The wholesalers who can give small lead time for custom orders in small quantities as well as offering price advantage to customers in bulk are able to get more business from new and existing luxury brand consumers. However, there is a high demand for those boxes that are specially designed for one of a kind luxury products, especially those that are released for limited times only or during specific occasions such as Christmas.
Printed Luxury Rigid Boxes
According to the survey, 70% of affinity consumers can associate the packaging of a product with the quality of the product. Luxury unboxing requires printed rigid boxes that will align with the materialistic outlook of the brand. With the help of some or all of them, including spot UV, foil stamping, multi-color printing, wholesalers can offer a luxury packaging that communicates high-value proposition. Today’s wide-format digital printing technology also allows for quicker delivery, additional personalization, and boxes that can be created in different versions to fit multichannel marketing strategies. Those wholesalers who are willing to acquire new and improved technology in printing may earn more business out of any new luxury brand product launch.
Sustainability Demands for Luxury Rigid Packaging
In terms of sustainability, traceability, recyclability and resource efficiency are some of the demands that have been outlined by luxury rigid packaging.
There is still an emphasis on ‘looking good’ in luxury packaging, but there is also a rising trend of people becoming more environmentally conscious. Consumers with a focus on the sustainable environment require confidence in the inflexible boxes touching on aspects of recyclability, usage of renewable material, and manufacturing practices regarding ethical employee compensation. According to a survey taken recently, more than 60 percent of high-end consumers feel that the sustainability aspect of the products is very relevant and forms a part of luxury consumption. Adaptive and innovative box manufacturers are stepping up to counter the trend through the use of such innovative and sustainable products as cotton fiber and mushroom pulp custom rigid boxes labeled as environmentally-friendly and socially-responsible. They are also working hard to ensure that distribution channels are made easier and ways of producing products are made more efficient with less harm on the environment. The wholesalers that would be capable of providing these next-generation sustainable unboxing solutions fit for premium merchandise are poised to secure long-term, high-revenue business satisfying demand from the emerging market of sustainable elitists.
Market size and its projections
Rigid box industry outlook In 2022, the global rigid box market was USD 142.59 billion and it is expected to expand at a CAGR of 4.8% from 2023 to 2030. Most of this growth can be attributed to the rising adoption of rigid set-up boxes, two-piece boxes, and rigid sleeve boxes across the consumer packaged goods industry. However, one of the key market factors leading to faster growth is printed luxury rigid boxes. Currently, this is a rather small market segment which, however, is expected to grow at a rate of 7.2% over the next seven years. Market growth will be recorded significantly higher in the Asia-Pacific region, given the growing middle income and the capabilities of manufacturing industries to export and compete with international brands. As sustainable manufacturing also escalates in the region, Asia-Pacific markets shall be even more appealing to international labels in search of affordable yet environment-friendly rigid packaging.
Key Takeaways
The need for exquisite custom-printed rigid boxes in the luxury segments is a huge market with extensive prospects for wholesale packaging companies to embrace. With short lead times, volume pricing tiers, retail-ready design capabilities, and sustainability, rigid box makers can gain more market share from incumbents and startups with luxury brands that wish to make an impression and enhance product perception. Being able to offer quality prints to the customers and being in tune with the consumer trends when it comes to luxury packaging puts the wholesalers in a strategic place to maximize on this opportunity in this expanding industry.
